Waterfall Vs Agile – Marketing

Waterfall Vs Agile – Marketing

Delivering the right marketing message at the right time is crucial to being successful. The agile and waterfall approaches to project management have long been associated with IT and are now becoming more and more popular in driving marketing programs and plans. A 2013 report by Forrester Research, for example, stated, “The traditional annual planning routine is ripe for extinction, as 69% of our B2B marketing leaders say that conditions change too quickly to keep plans current. Accelerating the test, revise, and run cycle on campaigns can help marketing compare planned activity with actual results better.” Waterfall Marketing Pros The waterfall concept results in a plan and a vision that is comprehensive and clear. The detailed upfront planning allows for much faster launches and a higher degree of accuracy in both timetables and budgets, which defiantly help please clients and senior management. It also allows schedules to be set with deadlines for each stage of development so the product can proceed through the development process. Waterfall Marketing Cons The nature of the waterfall creates an approach that is rigid and inflexible. It leaves very little room for revision in the event that requirements or need were not well thought out at the planning stage. This drawback is compounded by the fact that feedback and testing are typically deferred to later stages of the project. It doesn’t make Waterfall the best choice for projects where needs are likely to be evolving. Nor is it ideal for dynamic companies that are adept and nimble at responding to a rapid pace of change. Agile Marketing Pros The agile process is a lot...
Successful Prospecting

Successful Prospecting

Prospecting is hard. I can’t find anyone who disagrees with that statement. Even people who are good at it freely admit that it is challenging. And if prospecting was hard before, it is even harder now. Look at some of these statistics: 90% of C-level executives say that they never respond to cold calls or email 90% of your calls will end up in voicemail It takes 12.73 dials to get a connect when calling a list of prospects with direct phone numbers and 18.83 when contacting a gatekeeper first.. Most people’s first reaction to the data referenced above is that prospecting doesn’t work anymore. It’s a fair assessment, but unless your company’s marketing department is providing you with 100% of the opportunities that fill your pipeline, you need to prospect. The good news is there are lots of people who are still building big businesses successfully prospecting against this very difficult backdrop When done correctly and persistently, outbound prospecting still works. In order to help ease the pain, I have provided some of the successful prospecting best practices that I use: 1. Identify — The first thing you have to do is find the right person to speak with. Even when you start with a list, you should do your research and then ask around in the organization. When calling into an account for the first time, hit “zero #” when you get voicemail and get transferred to an admin to make sure you are calling the right person and see if there are others to speak with. 2. Research — Before you call someone, do 3-5 minutes...
10 Digital Marketing Tips

10 Digital Marketing Tips

Next year is going to be about building on the foundations of 2014 and while some of the below tips are obvious they shouldn’t be overlooked. Design With SEO In Mind – Designing a website that works best for user navigation and also for search engine bots also. Just remember user experience is key bu without SEO your website will lack traffic. Target Your Long Tail SERPS – Your website should be focused on 1 or 2 keywords, Its almost impossible to achieve a high SERP’s if you spread yourself to thinly across the web, instead pick you battle with your most profitable keywords. Back Link Strategy – Back Links runs hand in hand with SEO. Poor quality back links will damage your website reputation in the eyes of Google’s recent update to Penguin 3.0 Write a meaningful, engaging blog – Creating content that engages readers and starts discussions gives your  website great value in the eyes of Google and other search Engines. Publish to Social – If your going to put effort into creating content, sharing it on social platform will give post the best opportunities of creating impressions. Create Bespoke Landing Pages – Creating attractive landing pages with CTA’s, colours, Buttons and layouts is extremely important in getting visitors to interact. Also keep it simple and don’t ask for too much information full name and email address should be enough to get the ball rolling. Create campaigns using RACE – Using the RACE model will help campaigns to be successful. R – Reach: Whats the best route to target customers? A – Act: How will you impulse customers to take action? C – Convert:...

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