Consider These For Your Facebook Strategy

Consider These For Your Facebook Strategy

When planning a strategy for social media, its very important to keep in mind the recent changes regarding Facebook. Read on to discover more about the changes and the best way to deal with them. Calls to Action Facebook recently rolled out the call to action feature in the U.S and will roll it out globally in the coming weeks. These CTA with include Shop Now, Sign Up and Watch Video. Smart Publishing Many people struggle with what content to share. Smart Publishing will identify articles for you, displaying them in your news feed without publishing them on your page, although you will have the ability to view insights and moderate comments on them. Facebook is considering making Smart Publishing widely available during 2015 Promotional Post Limits As of this month Facebook reduced users exposure to promotional posts. Facebook advised that brands that fail to comply will see a large decline in their organic reach, the only solution to brands will be to use promotional posts just for major promotions. This move will encourage brands that always promoted there posts to engage and connect with followers more often. Groups App The Facebook App allows users to view all their groups in one place and easily move between them. Many brands have already started to create a facebook group for their best customers and inviting influences to the group also. Search Posts Facebook will now allow you to find any post you’ve see before. On the helpful Facebook Search Site, Facebook details how users can search such as ‘Caroline Wedding’ or ‘Lisa Cookie Recipe’. Including relevant keywords in your posts...
Market research on a budget

Market research on a budget

Although market research is an essential element for ensuring the success of an enterprise, many small local businesses do not have the resources to engage a professional marketing firm. However, all is not lost because it is possible to conduct your own market research on a limited budget. Understanding the need for market research Not many small businesses can afford the thousands of €’s required to have a professional company conduct a market research campaign for them. Nevertheless, this does not mean these businesses have to forgo the enormous benefits that accurate and effective market research can provide for the business. Success in any business is founded upon the accuracy and depth of the knowledge and information that is available to the management and collecting and analyzing such information is the key to market research. In plain, market research is simply the art of gathering relevant data and information and being able to analyse it in a manner that will provide benefit to the business in terms of understanding the following: – A) The ideal market place for the sale of the product or service B) The target segment of consumers likely to purchase the product or service C) The extent and competitiveness of existing businesses within the market where you intend to sell your product or service. D) Other external issues that might have a positive or adverse effect upon the business and its products. Whilst this may sound as if it requires a great deal of effort and cost, in fact all of these areas can be addressed by the business itself on a very low budget....
Generate leads at little or no cost

Generate leads at little or no cost

There are several ways to generate leads at little or no cost, regardless of the industry.   Increase your inbound marketing SEO Social Media Blogs Email Marketing Social CRM Landing Pages Build Leads through outbound marketing Newsletter Webinars Questionnaires – Ask for feedback/referrals List rental or purchase Digital Strategy and online reputation Facebook, Twitter, LinkedIn, YouTube, etc – anything posted on social media should direct viewers back your websites landing page. Events Attend industry related trade shows Host events where your target audience is located Drip campaigns Re-engagement (win-back) Educational Competitive Promotional Training Develop a referral program Ask customer for name of industry associates in exchange for ______ Twitter Cards Attach rich photos, videos and media to tweets that will drive traffic to your website Email Signatures Include an incentive offer at the bottom of every email you send, this will lead the viewer back to your website. Partner with industry associations Produce whitepapers/webinars and allow the association to sponsor in exchange for allowing you to promote the material to their customer database   I hope you found the above information useful. I might go into more detail on each topic at a later...

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