The Importance Of Landing Pages

The Importance Of Landing Pages

Do you want the number of leads generated to increase? Would you like a full pipeline of qualified leads? Sure you would! Think about how much your business spends on driving traffic to your website with PPC, Social Media and email marketing. Now think about what happens when someone clicks on a paid ad on a search engine or social media? If they all land on your homepage you could be losing leads and more important revenue. With so much being invested in traffic, many forget the second part and that’s where landing pages come in with converting more visitors into qualified leads. The successfulness of your landing pages can be measured with an increase in your ROI.   Why Are Landing Pages Important Focus on conversion Sending PPC visitors to your home page isn’t wrong they will still convert. The simple fact is that the main focus of a landing page is converting visitors into leads. Whether you’re asking for contact details in exchange for a free white paper, demo download of software or something else, a targeted landing page is going to convert visitors more. Think about it, wouldn’t you rather have one page to go through instead of trying to find what you need from a company homepage? I thought so. Better metrics If you are getting a high bounce rate on a landing page along with a low time on page stat, then you know you need to tweak parts of your landing page to convert better. Since a home page has many links and distractions it would be much harder finding out exactly what needs...

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