7 Strategies To Optimise Your Mailing List

7 Strategies To Optimise Your Mailing List

Emailing is still best when it comes to generating customer interaction and sales. An email campaign will only be as good as the follow-through process. Don’t miss potential sales because you failed to optimise your mailing.   Use a Newsletter Email marketing providers such as MailChimp or Aweber offer an rss-to-email service. They also allow you to make mobile optimised emails, a hugely important factor when 40% of users access emails from mobile devices. You can also manage email lists, integrate forms sign-ups on websites and track analytics.   Test Subject Lines 33% of email recipients open email based on subject line alone. (Convinceandconvert.com). Your subjects should give the reader a reason to click. Many email marketing providers allow you to send two version of the same email with different subject lines enabling you to test which one works best.   Make it Personal Most receivers know emails are sent out in thousands, but they still want to be made feel like a VIP. When building an email list try and gather as much information as possible such as names, address, ages, interests. Make sure these fields are left optional, as many people will navigate away if it requires too much work. Use customisable fields to personalise each message. For example never send an email that starts with Dear Customer, with customisable fields it should read Dear ”First Name”. It’s the little details that go a long way to encouraging a follow through.   Segment Email Lists Segment lists into smaller niche customer groups. Email marketing providers make it easy to set up these type of lists, also creating lists...
Facebook launches 34 eLearning modules

Facebook launches 34 eLearning modules

Facebook profits from its 2 million businesses that advertise and earlier this year it launched its Ads Manager App. So launching Facebook Blueprint to train brands on best practices for marketing and advertising campaigns seems like a very smart move. It combines online learning with in-person training and certification for brands that have mastered Facebook marketing. Facebook has organised the courses into the following 11 categories. There are currently over 34 courses; some examples include Facebook Terminology, Direct Response Marketing and A/B Testing. The program will keep track of your progress and results. The Blueprint eLearning center is available in English on desktop and mobile. Later this year Blueprint will expand to other languages. For small businesses and marketers new to Facebook, They are introducing Learn How, an online learning center that helps businesses do more with Facebook Pages and Ads. Using videos, images and step-by-step instructions, Learn How offers marketers answers to frequently asked questions, like how to create a Page or how to create a Custom Audience. The Learn How content is organized to be flexible: you can use it to cover a topic in-depth, or as a reference library to cover questions as they come up. Facebook has also relaunched its Facebook for Business site, which provides explanatory material and an intro to ads creation. There are also campaign examples and success stories that can be filtered by geography, ad type, industry and business...
25 Tips To Increase Inbound Leads

25 Tips To Increase Inbound Leads

Inbound Lead generation consists of 2 components: 1.  Get plenty of traffic to lead capture form 2.  Get as many people to sign up to newsletter,eBooks, etc.   1.  Start With Your Blog Blogging will help with the following · Drive Traffic to your website · Increase your SEO/SERP · Position  our brand as industry leader · Develop better customer relationships   2.  Make Subscribe Form Visible On All WebPages · Don’t be shy about making your subscription form visible · The 2 pages visited the most on websites are the home page and the about page it’s vital the subscription form is on these pages. · Change sign up forms appearance on some pages just so it grabs visitors attention   3.  Make it worthwhile for people to subscribe · Offer a free eBook or even an eCourse · eCourse’s are the best because people will open future emails · Also put effort into compiling the eBook or eCourse   4.  Use Landing Pages · Make that page that has no links to other pages · Visitors with have to enter their email and convert or bounce   5.  Use Social Media To Spread Your Brand. · Facebook and Twitter are the more popular for getting more web traffic. · If you’re in a B2B industry Linkedin and Twitter is going to be the most successful for you.   6.  Use Your Existing Network · Get existing contacts to help build your email list · Ask contacts to share a link to your landing page on their social media platforms · Thank them for sharing content which and lead to future shares.   7.  Article Marketing · Is probably the best way to spread content across the web while also getting plenty of links back to your...

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