7 Strategies To Optimise Your Mailing List

7 Strategies To Optimise Your Mailing List

Emailing is still best when it comes to generating customer interaction and sales. An email campaign will only be as good as the follow-through process. Don’t miss potential sales because you failed to optimise your mailing.   Use a Newsletter Email marketing providers such as MailChimp or Aweber offer an rss-to-email service. They also allow you to make mobile optimised emails, a hugely important factor when 40% of users access emails from mobile devices. You can also manage email lists, integrate forms sign-ups on websites and track analytics.   Test Subject Lines 33% of email recipients open email based on subject line alone. (Convinceandconvert.com). Your subjects should give the reader a reason to click. Many email marketing providers allow you to send two version of the same email with different subject lines enabling you to test which one works best.   Make it Personal Most receivers know emails are sent out in thousands, but they still want to be made feel like a VIP. When building an email list try and gather as much information as possible such as names, address, ages, interests. Make sure these fields are left optional, as many people will navigate away if it requires too much work. Use customisable fields to personalise each message. For example never send an email that starts with Dear Customer, with customisable fields it should read Dear ”First Name”. It’s the little details that go a long way to encouraging a follow through.   Segment Email Lists Segment lists into smaller niche customer groups. Email marketing providers make it easy to set up these type of lists, also creating lists...

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