4 Essential Social Marketing Strategies

4 Essential Social Marketing Strategies

Many think of social media as a channel but every marketer should remember that each platform is very different and requires different requirements. We need to understand why they are different and how they work. Let’s look at the most popular social media channels and what should be considered. 1. Facebook The majority of businesses are on Facebook and some just use it for brand awareness and others are driving conversions from it. Whichever you’re doing you should consider these points: Marketing V Engagement: Remember that posts that ask questions and encourage responses will generate more likes and comments then general posts with links and pictures. Likes and Comments: The more likes and comments, increases its relevance score by Facebook. The more a page is seen as relevant by Facebook. Remember where your posts will be viewed: Most fans will view your posts on their walls rather than your brand page. Keep it Short: The best Facebook posts that get the highest engagements are short and concise. Just think that when you view your wall you scan rather then read. Timing Is Everything: Sending messages are the right time is crucial for high engagement. Test different times and analysis the analytics for the best results. Measure and Measure Again: Just like any marketing channel you need to measure results and understand how much budget should be allocated to future campaigns. 2. Twitter Twitter is used more for by business involved in B2B sales, but it can be very useful for customer service, branding and engagement. You can leverage the power of twitter with its 140 characters by: Having a...
8 Blog Topic Generators

8 Blog Topic Generators

Ever find it hard to think of a new topic for your blog? Here is some blog topic generators to inspire some new ideas.   Hubspot’s Blog Topic Generator You input three nouns and five blog topic ideas will be returned.   Portent’s Content Idea Generator Enter a keyword and ideas are returned.  This generator is the most fun as it will throw up some jokes in bubbles along with topic content. Spend enough time on this one and you’ll definitely find some gems.   Build Your Own Blog’s Idea Generator The Blog Post Idea Generator from Build Your Own Blog is a bit different in that you don’t put in any keywords you just tap “generate blog post idea”   Blog Title Idea Generator This Blog Title Idea Generator from Inbound Now is basically the same as the one listed above. You’ll probably find some nice blog post title ideas. Not much else to say.   Link Bait Generator The Link Bait Generator has a simplistic, barebones design. Type in your keyword and then choose from a list of examples.   ContentIdeator ContentIdeator generators suggestions based on the keyword you type in. ContentIdeator generates pages and pages of suggestions.     Content Strategy Helper The Content Strategy Helper  from BuiltVisable is a Google Doc tool that generates blog topic ideas into your Google spreadsheet. The tool gathers information from Google News, Google Insights, Reddit, YouTube, Topsy, and more sources to show the stories everyone is talking about. As a bonus, it also offers outreach contacts for relative topics, which is always handy.     Buzzsumo Buzzsumo  is one of my favourite tools. It’s similar...

Get Amazing Marketing Tips

Get tips delivered straight to your inbox every month


Secure and Spam free...