4 Essential Social Marketing Strategies

4 Essential Social Marketing Strategies

Many think of social media as a channel but every marketer should remember that each platform is very different and requires different requirements. We need to understand why they are different and how they work. Let’s look at the most popular social media channels and what should be considered. 1. Facebook The majority of businesses are on Facebook and some just use it for brand awareness and others are driving conversions from it. Whichever you’re doing you should consider these points: Marketing V Engagement: Remember that posts that ask questions and encourage responses will generate more likes and comments then general posts with links and pictures. Likes and Comments: The more likes and comments, increases its relevance score by Facebook. The more a page is seen as relevant by Facebook. Remember where your posts will be viewed: Most fans will view your posts on their walls rather than your brand page. Keep it Short: The best Facebook posts that get the highest engagements are short and concise. Just think that when you view your wall you scan rather then read. Timing Is Everything: Sending messages are the right time is crucial for high engagement. Test different times and analysis the analytics for the best results. Measure and Measure Again: Just like any marketing channel you need to measure results and understand how much budget should be allocated to future campaigns. 2. Twitter Twitter is used more for by business involved in B2B sales, but it can be very useful for customer service, branding and engagement. You can leverage the power of twitter with its 140 characters by: Having a...

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