Create More Leads For Relatively No Cost

Create More Leads For Relatively No Cost

There are several ways to generate leads at little or no cost. Some methods that I presently are are below.. 1. Drip campaigns – I recommend using a marketing automation software to best manage this and target as follows Educational Re-engagement (win back cold leads) Competitive Promotional Training 2. Subject matter experts – appoint someone who is an authority in a particular area or topic, these individuals will give your content authenticity and credibility Provides identity/human connection Draft articles – post to Company blog/guest blog/forums Promote SME in multiple formats (videos, webinars) Promote SME at speaking engagements/events 3. Build your lead list through outbound marketing Webinars Newsletters Partnership trade-offs through SME build List rental or purchase Polls – ask for audience’s input on various topics Questionnaires – ask for feedback/referrals Launchbit – allows you to advertise your campaigns in email newsletters/blogs that match our target audience 4. Digital strategy & online reputation Twitter, Slideshare, Youtube, Linkedin, FB, Flickr – anything posted should lead viewers back to your website landing page 5. Landing pages customized per target audience 6. Increase your inbound marketing SEO Social media Blogs Email Marketing Lead Nurturing Social CRM Landing pages Compile industry research/other content – give away it away…on your website 7. Cultivate existing customers for new business & referrals Send custom newsletter/case studies that highlight new ways existing customers can use your product/service 8. Partner with industry associations Produce whitepapers/webinars and allow the association to sponsor in exchange for allowing you to promote the material to their customer database 9. Develop a referral program Ask your current customers for the names of industry associates in...

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