What Email Marketing Metrics Are You Tracking

What Email Marketing Metrics Are You Tracking

Every marketer understands the importance of email marketing in any business, however not everyone is clear on how to analyse the results of previous newsletters or how to improve going forward. In this blog, we will discuss which metrics you should be focusing on (depending on your business objectives) and how this information can help you test and improve your next email marketing campaign. Before continuing, consider, if you haven’t already, what you want to achieve with your next newsletter . Then you will be able to see how you should be tracking the metrics below in order to find out how successful you have been. Click through Rate If the main objective for your newsletter is to drive traffic to your site, then obviously you will want to measure click throughs from the email and see which links the readers clicked, as well as the ones they didn’t. The click through rate (CTR), which is calculated as a percentage based on how many people saw your link and who then decided to click on it, will also provide insights into any A/B testing you have included in your campaign by allowing you to clearly see which call to action your readers engaged with more. Conversion Rate If you have a clear goal for your newsletter such as sign-ups for a webinar or a download of your latest case study, then tracking your conversion rate will allow you to see how effective your campaign has been at achieving these goals. This is calculated as the percentage of people who performed the desired action after clicking through to your content,...

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