No company can ignore the importance of inbound marketing. Take a look below for some ways to improve your inbound marketing.
Think about how many websites and social media channels compete for your attention daily. Your customers experience the exact same regarding your content.
Your content needs to educate, inspire or entertain your audience.
Your website is not a megaphone
Instead of writing to impress your competitors, write about experiences that customers will love.
Design an entire end-to-end experience with humans in mind. Conversations will always trump broadcasts.
Master the call to action
Think about how hard you work to get traffic to your site. Now think of what happens if a visitor comes to your site and doesn’t know where to go or what to do next once they visit. You’ve just wasted all of your hard efforts!
It’s not enough to optimize your site for search. You have to optimize your site for action.
Inbound delivers higher ROI
It’s far more expensive to continue pouring money into paid channels that don’t deliver returns than it is to invest in blogging and social media. Inbound marketing is good for your bottom line and your brand.
Average attention span is just 8 seconds, so writing a 5,000 word essay about your new product will be pointless unless you include visual graphics
In the world of inbound marketing a picture really is worth a thousand words.
Hire the right people
If you’re going to hire someone to look after your inbound marketing, invest in someone that is digitally savvy, highly analytical and experienced in creating content.
KNOW IT ALL FIRST
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