20 Reasons Why You Should Blog

20 Reasons Why You Should Blog

1. Blogging is by far the best way to build a large targeted professional network 2. Blogging has a targeted reach from one person to a million people, depending on the quality of it. 3. If done correct can deliver regular business leads, you just need to write high quality blogs and know how to market your blog. 4. You can build a community around your blog. 5. Blogging inspires people to email you, to say how your work helped them. This is far more rewarding than most people imagine. 6. Blogging makes you far more of an informed reader, as you understand the work and creativity that people put into their written work. 7. It also encourages you to keep learning, so you have something useful to share. 8. Blogging allows you to build a business asset, which grows in value with every passing week/month. 9. Your blog increases your professional profile, as new people discover you and your work every day. 10. Blogging is a fantastic way to connect with your marketplace. By making it easy for readers to contact you, you open a valuable channel of communication. 11. Blogging teaches you to look at things from a different perspective 12. Blogging encourages you to regularly do research, increasing your own knowledge base. 13. Blogging provides a showcase for your knowledge/product. This is enormously valuable. 14. Blogging can get you recognised in the media, for winning blog awards. 15. Blogging gives you a voice. If you have something important to say, people will hear you. This is especially the case if you stick with blogging, for long enough to build a large readership....
Monitor Mailing List Signups With Google Analytics

Monitor Mailing List Signups With Google Analytics

Goal tracking is perfect if you want to track how many people subscribed and on what pages of your site they have subscribed. I highly recommend you set up goal tracking because once you have data on your subscribers you can find ways to increase these numbers. STEP-BY-STEP GUIDE HOW TO SET UP GOOGLE ANALYTICS GOALS 1. Create a “thank you” page on your site that thanks the person for subscribing and to check their inbox for a confirmation mail.     2. In MailChimp, change the location of the “thank you page” to match the new one you created.   3. If you haven’t already, install the Google Analytics on your site. 4. Login  to your Google Analytics account and click the Admin tab, followed by the Goals button. 5. “Goals” click the “Add Goals” button.   6. Next click ‘New Goal’ and custom goal setup. 7. Name your goal something like Subscribers’ and click destination below.   8. Enter the URL that will trigger the goal with.   9. Click create, and you’re done!  ...
75 Ways To Increase Traffic To Your Blog

75 Ways To Increase Traffic To Your Blog

Its rare to find a blogger that is satisfied with their website traffic. The more you have, the more you want. I won’t share only my own experience to increasing this blog’s traffic, although, many of the techniques I use are stated here. This post is a collection of techniques shared by bloggers from all over the world. If your ready to start increasing your blog traffic then continue reading. For an initial blog promotion strategy, you should register your blog and RSS feed with the proper sites that get notified every time a new post is published. This is a one-time setup before you begin publishing. Steps to take. Expand your ping list for your site. Set up your RSS feed with Google FeedBurner. Manage your SEO with a SEO designed plugin for example, WordPress SEO by Yoast Use Google to find RSS blog directories and add your feed. Create accounts on Social Bookmarking sites like StumbleUpon, Digg, Reddit and Delicious. Use an automated social bookmarking tool like Onlywire or Social Adr. Set up autoresponder using the likes of Aweber or MailChimp Your ongoing blog promotion strategy or actions you perform repeatedly each time you create a new post to publish. Create relevant and valuable content for your targeted audience. Don’t over promote your business. Write about a problems you have identified and your audience may be facing and then demonstrate how you solve them. Its goes with out saying you must optimize your posts for search engines. Place an opt-in form in your posts Ask for Shares, RTs and Comments at the end of your posts. Don’t assume your visitors are going to share out of goodwill. Check spelling and grammar before publication. Preview the post...
4 Essential Social Marketing Strategies

4 Essential Social Marketing Strategies

Many think of social media as a channel but every marketer should remember that each platform is very different and requires different requirements. We need to understand why they are different and how they work. Let’s look at the most popular social media channels and what should be considered. 1. Facebook The majority of businesses are on Facebook and some just use it for brand awareness and others are driving conversions from it. Whichever you’re doing you should consider these points: Marketing V Engagement: Remember that posts that ask questions and encourage responses will generate more likes and comments then general posts with links and pictures. Likes and Comments: The more likes and comments, increases its relevance score by Facebook. The more a page is seen as relevant by Facebook. Remember where your posts will be viewed: Most fans will view your posts on their walls rather than your brand page. Keep it Short: The best Facebook posts that get the highest engagements are short and concise. Just think that when you view your wall you scan rather then read. Timing Is Everything: Sending messages are the right time is crucial for high engagement. Test different times and analysis the analytics for the best results. Measure and Measure Again: Just like any marketing channel you need to measure results and understand how much budget should be allocated to future campaigns. 2. Twitter Twitter is used more for by business involved in B2B sales, but it can be very useful for customer service, branding and engagement. You can leverage the power of twitter with its 140 characters by: Having a...
8 Blog Topic Generators

8 Blog Topic Generators

Ever find it hard to think of a new topic for your blog? Here is some blog topic generators to inspire some new ideas.   Hubspot’s Blog Topic Generator You input three nouns and five blog topic ideas will be returned.   Portent’s Content Idea Generator Enter a keyword and ideas are returned.  This generator is the most fun as it will throw up some jokes in bubbles along with topic content. Spend enough time on this one and you’ll definitely find some gems.   Build Your Own Blog’s Idea Generator The Blog Post Idea Generator from Build Your Own Blog is a bit different in that you don’t put in any keywords you just tap “generate blog post idea”   Blog Title Idea Generator This Blog Title Idea Generator from Inbound Now is basically the same as the one listed above. You’ll probably find some nice blog post title ideas. Not much else to say.   Link Bait Generator The Link Bait Generator has a simplistic, barebones design. Type in your keyword and then choose from a list of examples.   ContentIdeator ContentIdeator generators suggestions based on the keyword you type in. ContentIdeator generates pages and pages of suggestions.     Content Strategy Helper The Content Strategy Helper  from BuiltVisable is a Google Doc tool that generates blog topic ideas into your Google spreadsheet. The tool gathers information from Google News, Google Insights, Reddit, YouTube, Topsy, and more sources to show the stories everyone is talking about. As a bonus, it also offers outreach contacts for relative topics, which is always handy.     Buzzsumo Buzzsumo  is one of my favourite tools. It’s similar...

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