7 Strategies To Optimise Your Mailing List

7 Strategies To Optimise Your Mailing List

Emailing is still best when it comes to generating customer interaction and sales. An email campaign will only be as good as the follow-through process. Don’t miss potential sales because you failed to optimise your mailing.   Use a Newsletter Email marketing providers such as MailChimp or Aweber offer an rss-to-email service. They also allow you to make mobile optimised emails, a hugely important factor when 40% of users access emails from mobile devices. You can also manage email lists, integrate forms sign-ups on websites and track analytics.   Test Subject Lines 33% of email recipients open email based on subject line alone. (Convinceandconvert.com). Your subjects should give the reader a reason to click. Many email marketing providers allow you to send two version of the same email with different subject lines enabling you to test which one works best.   Make it Personal Most receivers know emails are sent out in thousands, but they still want to be made feel like a VIP. When building an email list try and gather as much information as possible such as names, address, ages, interests. Make sure these fields are left optional, as many people will navigate away if it requires too much work. Use customisable fields to personalise each message. For example never send an email that starts with Dear Customer, with customisable fields it should read Dear ”First Name”. It’s the little details that go a long way to encouraging a follow through.   Segment Email Lists Segment lists into smaller niche customer groups. Email marketing providers make it easy to set up these type of lists, also creating lists...
Facebook launches 34 eLearning modules

Facebook launches 34 eLearning modules

Facebook profits from its 2 million businesses that advertise and earlier this year it launched its Ads Manager App. So launching Facebook Blueprint to train brands on best practices for marketing and advertising campaigns seems like a very smart move. It combines online learning with in-person training and certification for brands that have mastered Facebook marketing. Facebook has organised the courses into the following 11 categories. There are currently over 34 courses; some examples include Facebook Terminology, Direct Response Marketing and A/B Testing. The program will keep track of your progress and results. The Blueprint eLearning center is available in English on desktop and mobile. Later this year Blueprint will expand to other languages. For small businesses and marketers new to Facebook, They are introducing Learn How, an online learning center that helps businesses do more with Facebook Pages and Ads. Using videos, images and step-by-step instructions, Learn How offers marketers answers to frequently asked questions, like how to create a Page or how to create a Custom Audience. The Learn How content is organized to be flexible: you can use it to cover a topic in-depth, or as a reference library to cover questions as they come up. Facebook has also relaunched its Facebook for Business site, which provides explanatory material and an intro to ads creation. There are also campaign examples and success stories that can be filtered by geography, ad type, industry and business...
25 Tips To Increase Inbound Leads

25 Tips To Increase Inbound Leads

Inbound Lead generation consists of 2 components: 1.  Get plenty of traffic to lead capture form 2.  Get as many people to sign up to newsletter,eBooks, etc.   1.  Start With Your Blog Blogging will help with the following · Drive Traffic to your website · Increase your SEO/SERP · Position  our brand as industry leader · Develop better customer relationships   2.  Make Subscribe Form Visible On All WebPages · Don’t be shy about making your subscription form visible · The 2 pages visited the most on websites are the home page and the about page it’s vital the subscription form is on these pages. · Change sign up forms appearance on some pages just so it grabs visitors attention   3.  Make it worthwhile for people to subscribe · Offer a free eBook or even an eCourse · eCourse’s are the best because people will open future emails · Also put effort into compiling the eBook or eCourse   4.  Use Landing Pages · Make that page that has no links to other pages · Visitors with have to enter their email and convert or bounce   5.  Use Social Media To Spread Your Brand. · Facebook and Twitter are the more popular for getting more web traffic. · If you’re in a B2B industry Linkedin and Twitter is going to be the most successful for you.   6.  Use Your Existing Network · Get existing contacts to help build your email list · Ask contacts to share a link to your landing page on their social media platforms · Thank them for sharing content which and lead to future shares.   7.  Article Marketing · Is probably the best way to spread content across the web while also getting plenty of links back to your...
The Importance Of Landing Pages

The Importance Of Landing Pages

Do you want the number of leads generated to increase? Would you like a full pipeline of qualified leads? Sure you would! Think about how much your business spends on driving traffic to your website with PPC, Social Media and email marketing. Now think about what happens when someone clicks on a paid ad on a search engine or social media? If they all land on your homepage you could be losing leads and more important revenue. With so much being invested in traffic, many forget the second part and that’s where landing pages come in with converting more visitors into qualified leads. The successfulness of your landing pages can be measured with an increase in your ROI.   Why Are Landing Pages Important Focus on conversion Sending PPC visitors to your home page isn’t wrong they will still convert. The simple fact is that the main focus of a landing page is converting visitors into leads. Whether you’re asking for contact details in exchange for a free white paper, demo download of software or something else, a targeted landing page is going to convert visitors more. Think about it, wouldn’t you rather have one page to go through instead of trying to find what you need from a company homepage? I thought so. Better metrics If you are getting a high bounce rate on a landing page along with a low time on page stat, then you know you need to tweak parts of your landing page to convert better. Since a home page has many links and distractions it would be much harder finding out exactly what needs...
Accelerate Your Inbound Marketing

Accelerate Your Inbound Marketing

No company can ignore the importance of inbound marketing. Take a look below for some ways to improve your inbound marketing. Content Marketing Think about how many websites and social media channels compete for your attention daily. Your customers experience the exact same regarding your content. Your content needs to educate, inspire or entertain your audience. Your website is not a megaphone Instead of writing to impress your competitors, write about experiences that customers will love. Design an entire end-to-end experience with humans in mind. Conversations will always trump broadcasts. Master the call to action Think about how hard you work to get traffic to your site. Now think of what happens if a visitor comes to your site and doesn’t know where to go or what to do next once they visit. You’ve just wasted all of your hard efforts! It’s not enough to optimize your site for search. You have to optimize your site for action. Inbound delivers higher ROI It’s far more expensive to continue pouring money into paid channels that don’t deliver returns than it is to invest in blogging and social media. Inbound marketing is good for your bottom line and your brand. Get Visual Average attention span is just 8 seconds, so writing a 5,000 word essay about your new product will be pointless unless you include visual graphics In the world of inbound marketing a picture really is worth a thousand words. Hire the right people If you’re going to hire someone to look after your inbound marketing, invest in someone that is digitally savvy, highly analytical and experienced in creating...

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