Top Tips For Profitable Google AdWords Campaigns

Top Tips For Profitable Google AdWords Campaigns

The power of advertising on Google search is that you can display your adverts to highly targeted audiences at the precise moment they are seeking your product or service. The Google AdWords platform is an amazing technological achievement, but it’s easy for a new advertiser to get lost in the detail and quickly waste money. Here are some top tips that I would offer to any advertiser who is considering using Google AdWords, or who has already got started. Foundations Take the time to plan and think through how your campaign will be structured. If your website navigational structure makes sense to your customers then it is probably sensible to structure your AdWords campaigns around it. A Google AdWords Account has a hierarchy of Campaigns and Ad Groups that sit within Campaigns. An Ad Group is a collection of similar keywords, plus one to three adverts that are related to the keywords. An Ad Group may contain up to 10 or 15 keyword variations. Any more than that and you should probably group the keywords tighter by splitting some out into new Ad Groups. In a highly targeted set-up, a single keyword will often be used in an Ad Group with a highly relevant advert. Ad Groups are stored in Campaigns and you can put all of your Ad Groups in one single Campaign. The reason why you might create more than one Campaign is if you wish to control how the budget is shared amongst the Ad Groups. For example you might have one set of Ad Groups that you are targeting 100% of the available Impressions, so...

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