4 Essential Social Marketing Strategies

4 Essential Social Marketing Strategies

Many think of social media as a channel but every marketer should remember that each platform is very different and requires different requirements. We need to understand why they are different and how they work. Let’s look at the most popular social media channels and what should be considered. 1. Facebook The majority of businesses are on Facebook and some just use it for brand awareness and others are driving conversions from it. Whichever you’re doing you should consider these points: Marketing V Engagement: Remember that posts that ask questions and encourage responses will generate more likes and comments then general posts with links and pictures. Likes and Comments: The more likes and comments, increases its relevance score by Facebook. The more a page is seen as relevant by Facebook. Remember where your posts will be viewed: Most fans will view your posts on their walls rather than your brand page. Keep it Short: The best Facebook posts that get the highest engagements are short and concise. Just think that when you view your wall you scan rather then read. Timing Is Everything: Sending messages are the right time is crucial for high engagement. Test different times and analysis the analytics for the best results. Measure and Measure Again: Just like any marketing channel you need to measure results and understand how much budget should be allocated to future campaigns. 2. Twitter Twitter is used more for by business involved in B2B sales, but it can be very useful for customer service, branding and engagement. You can leverage the power of twitter with its 140 characters by: Having a...
Facebook launches 34 eLearning modules

Facebook launches 34 eLearning modules

Facebook profits from its 2 million businesses that advertise and earlier this year it launched its Ads Manager App. So launching Facebook Blueprint to train brands on best practices for marketing and advertising campaigns seems like a very smart move. It combines online learning with in-person training and certification for brands that have mastered Facebook marketing. Facebook has organised the courses into the following 11 categories. There are currently over 34 courses; some examples include Facebook Terminology, Direct Response Marketing and A/B Testing. The program will keep track of your progress and results. The Blueprint eLearning center is available in English on desktop and mobile. Later this year Blueprint will expand to other languages. For small businesses and marketers new to Facebook, They are introducing Learn How, an online learning center that helps businesses do more with Facebook Pages and Ads. Using videos, images and step-by-step instructions, Learn How offers marketers answers to frequently asked questions, like how to create a Page or how to create a Custom Audience. The Learn How content is organized to be flexible: you can use it to cover a topic in-depth, or as a reference library to cover questions as they come up. Facebook has also relaunched its Facebook for Business site, which provides explanatory material and an intro to ads creation. There are also campaign examples and success stories that can be filtered by geography, ad type, industry and business...
Consider These For Your Facebook Strategy

Consider These For Your Facebook Strategy

When planning a strategy for social media, its very important to keep in mind the recent changes regarding Facebook. Read on to discover more about the changes and the best way to deal with them. Calls to Action Facebook recently rolled out the call to action feature in the U.S and will roll it out globally in the coming weeks. These CTA with include Shop Now, Sign Up and Watch Video. Smart Publishing Many people struggle with what content to share. Smart Publishing will identify articles for you, displaying them in your news feed without publishing them on your page, although you will have the ability to view insights and moderate comments on them. Facebook is considering making Smart Publishing widely available during 2015 Promotional Post Limits As of this month Facebook reduced users exposure to promotional posts. Facebook advised that brands that fail to comply will see a large decline in their organic reach, the only solution to brands will be to use promotional posts just for major promotions. This move will encourage brands that always promoted there posts to engage and connect with followers more often. Groups App The Facebook App allows users to view all their groups in one place and easily move between them. Many brands have already started to create a facebook group for their best customers and inviting influences to the group also. Search Posts Facebook will now allow you to find any post you’ve see before. On the helpful Facebook Search Site, Facebook details how users can search such as ‘Caroline Wedding’ or ‘Lisa Cookie Recipe’. Including relevant keywords in your posts...

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