Top Tips For Profitable Google AdWords Campaigns

Top Tips For Profitable Google AdWords Campaigns

The power of advertising on Google search is that you can display your adverts to highly targeted audiences at the precise moment they are seeking your product or service. The Google AdWords platform is an amazing technological achievement, but it’s easy for a new advertiser to get lost in the detail and quickly waste money. Here are some top tips that I would offer to any advertiser who is considering using Google AdWords, or who has already got started. Foundations Take the time to plan and think through how your campaign will be structured. If your website navigational structure makes sense to your customers then it is probably sensible to structure your AdWords campaigns around it. A Google AdWords Account has a hierarchy of Campaigns and Ad Groups that sit within Campaigns. An Ad Group is a collection of similar keywords, plus one to three adverts that are related to the keywords. An Ad Group may contain up to 10 or 15 keyword variations. Any more than that and you should probably group the keywords tighter by splitting some out into new Ad Groups. In a highly targeted set-up, a single keyword will often be used in an Ad Group with a highly relevant advert. Ad Groups are stored in Campaigns and you can put all of your Ad Groups in one single Campaign. The reason why you might create more than one Campaign is if you wish to control how the budget is shared amongst the Ad Groups. For example you might have one set of Ad Groups that you are targeting 100% of the available Impressions, so...
Create More Leads For Relatively No Cost

Create More Leads For Relatively No Cost

There are several ways to generate leads at little or no cost. Some methods that I presently are are below.. 1. Drip campaigns – I recommend using a marketing automation software to best manage this and target as follows Educational Re-engagement (win back cold leads) Competitive Promotional Training 2. Subject matter experts – appoint someone who is an authority in a particular area or topic, these individuals will give your content authenticity and credibility Provides identity/human connection Draft articles – post to Company blog/guest blog/forums Promote SME in multiple formats (videos, webinars) Promote SME at speaking engagements/events 3. Build your lead list through outbound marketing Webinars Newsletters Partnership trade-offs through SME build List rental or purchase Polls – ask for audience’s input on various topics Questionnaires – ask for feedback/referrals Launchbit – allows you to advertise your campaigns in email newsletters/blogs that match our target audience 4. Digital strategy & online reputation Twitter, Slideshare, Youtube, Linkedin, FB, Flickr – anything posted should lead viewers back to your website landing page 5. Landing pages customized per target audience 6. Increase your inbound marketing SEO Social media Blogs Email Marketing Lead Nurturing Social CRM Landing pages Compile industry research/other content – give away it away…on your website 7. Cultivate existing customers for new business & referrals Send custom newsletter/case studies that highlight new ways existing customers can use your product/service 8. Partner with industry associations Produce whitepapers/webinars and allow the association to sponsor in exchange for allowing you to promote the material to their customer database 9. Develop a referral program Ask your current customers for the names of industry associates in...
25 Tips To Increase Inbound Leads

25 Tips To Increase Inbound Leads

Inbound Lead generation consists of 2 components: 1.  Get plenty of traffic to lead capture form 2.  Get as many people to sign up to newsletter,eBooks, etc.   1.  Start With Your Blog Blogging will help with the following · Drive Traffic to your website · Increase your SEO/SERP · Position  our brand as industry leader · Develop better customer relationships   2.  Make Subscribe Form Visible On All WebPages · Don’t be shy about making your subscription form visible · The 2 pages visited the most on websites are the home page and the about page it’s vital the subscription form is on these pages. · Change sign up forms appearance on some pages just so it grabs visitors attention   3.  Make it worthwhile for people to subscribe · Offer a free eBook or even an eCourse · eCourse’s are the best because people will open future emails · Also put effort into compiling the eBook or eCourse   4.  Use Landing Pages · Make that page that has no links to other pages · Visitors with have to enter their email and convert or bounce   5.  Use Social Media To Spread Your Brand. · Facebook and Twitter are the more popular for getting more web traffic. · If you’re in a B2B industry Linkedin and Twitter is going to be the most successful for you.   6.  Use Your Existing Network · Get existing contacts to help build your email list · Ask contacts to share a link to your landing page on their social media platforms · Thank them for sharing content which and lead to future shares.   7.  Article Marketing · Is probably the best way to spread content across the web while also getting plenty of links back to your...
Measuring The Quality Of Your Inside Sales Team

Measuring The Quality Of Your Inside Sales Team

“Those who speak most of progress measure it by quantity and not by quality.” This old saying by George Santayana does match our experience with success in teleprospecting. Actually the most successful inside sales reps measure their work by quality vs quantity. Thus to be a successful inside sales rep, one must be focused on measuring the quality of their work as opposed to just the quantity. The process of teleprospecting is a mix of a science and an art. If an inside sales rep approach you stating, “I make X amount of activities each day, which is X amount higher than my neighbour who is outperforming me.” They then inquired how this is possible. This rep definitely had the science part of the job in place, but it was now time to focus on the quality of their work and the importance of measuring that in order to succeed at the job. While it is easy to track hard quantitative numbers, quality can be far more ambiguous. Here are 3 tips to help you measure the quality of your inside sales team’s performance: 1) Listen to your inside rep’s prospecting strategy: While it is beneficial to hear live conversations your team is having, it is just as valuable to hear how your team is navigating their way around new accounts. When you train with your inside sales reps, start by listening to a healthy hour of how they are prospecting and pulling in new accounts to their rotation. After your rep leaves their first message with a new prospect, make sure they are calling back into the company...
Lead Nurturing Toolkit

Lead Nurturing Toolkit

Chief Marketing Technology Blog just released their Marketing Technology Landscape Supergraphic. With a near 2,000 vendors, a number that has almost doubled from last year, how does the everyday marketer expect to navigate through the ever-growing sea of tools? Cue the lead nurturing toolkit. What are marketing toolkits? Marketers use a lot of apps. In fact, 53% of mid-sized companies use five or more marketing technology solutions. and 15% of companies use 10 or more.  Marketing toolkits makes work and reporting easier because instead of having completely silo’d apps and data, integrated apps create a focal point, generally in the CRM or marketing automation system, that offer a unified view of customer data, improved ease of use, and application interoperability. The lead nurturing toolkit Why? Three reasons: Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Most buyers are 50-60% of the way into the buying cycle before they’ll talk to you. An effective lead nurturing toolkit enables you to mold and witness prospects becoming leads and leads becoming customers. Since leads and customers are constantly providing signals about where they are in the sales cycle, it is important to know where the data is, how to find it, and how to use it– and a lead nurturing toolkit can help. How I developed the lead nurturing toolkit? The list below is the outcome of a few, simple–but important–questions. What do you need to be successful in lead nurturing? How does the application enhance lead nurturing? Does it actually...

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