Monitor Mailing List Signups With Google Analytics

Monitor Mailing List Signups With Google Analytics

Goal tracking is perfect if you want to track how many people subscribed and on what pages of your site they have subscribed. I highly recommend you set up goal tracking because once you have data on your subscribers you can find ways to increase these numbers. STEP-BY-STEP GUIDE HOW TO SET UP GOOGLE ANALYTICS GOALS 1. Create a “thank you” page on your site that thanks the person for subscribing and to check their inbox for a confirmation mail.     2. In MailChimp, change the location of the “thank you page” to match the new one you created.   3. If you haven’t already, install the Google Analytics on your site. 4. Login  to your Google Analytics account and click the Admin tab, followed by the Goals button. 5. “Goals” click the “Add Goals” button.   6. Next click ‘New Goal’ and custom goal setup. 7. Name your goal something like Subscribers’ and click destination below.   8. Enter the URL that will trigger the goal with.   9. Click create, and you’re done!  ...
75 Ways To Increase Traffic To Your Blog

75 Ways To Increase Traffic To Your Blog

Its rare to find a blogger that is satisfied with their website traffic. The more you have, the more you want. I won’t share only my own experience to increasing this blog’s traffic, although, many of the techniques I use are stated here. This post is a collection of techniques shared by bloggers from all over the world. If your ready to start increasing your blog traffic then continue reading. For an initial blog promotion strategy, you should register your blog and RSS feed with the proper sites that get notified every time a new post is published. This is a one-time setup before you begin publishing. Steps to take. Expand your ping list for your site. Set up your RSS feed with Google FeedBurner. Manage your SEO with a SEO designed plugin for example, WordPress SEO by Yoast Use Google to find RSS blog directories and add your feed. Create accounts on Social Bookmarking sites like StumbleUpon, Digg, Reddit and Delicious. Use an automated social bookmarking tool like Onlywire or Social Adr. Set up autoresponder using the likes of Aweber or MailChimp Your ongoing blog promotion strategy or actions you perform repeatedly each time you create a new post to publish. Create relevant and valuable content for your targeted audience. Don’t over promote your business. Write about a problems you have identified and your audience may be facing and then demonstrate how you solve them. Its goes with out saying you must optimize your posts for search engines. Place an opt-in form in your posts Ask for Shares, RTs and Comments at the end of your posts. Don’t assume your visitors are going to share out of goodwill. Check spelling and grammar before publication. Preview the post...
4 Essential Social Marketing Strategies

4 Essential Social Marketing Strategies

Many think of social media as a channel but every marketer should remember that each platform is very different and requires different requirements. We need to understand why they are different and how they work. Let’s look at the most popular social media channels and what should be considered. 1. Facebook The majority of businesses are on Facebook and some just use it for brand awareness and others are driving conversions from it. Whichever you’re doing you should consider these points: Marketing V Engagement: Remember that posts that ask questions and encourage responses will generate more likes and comments then general posts with links and pictures. Likes and Comments: The more likes and comments, increases its relevance score by Facebook. The more a page is seen as relevant by Facebook. Remember where your posts will be viewed: Most fans will view your posts on their walls rather than your brand page. Keep it Short: The best Facebook posts that get the highest engagements are short and concise. Just think that when you view your wall you scan rather then read. Timing Is Everything: Sending messages are the right time is crucial for high engagement. Test different times and analysis the analytics for the best results. Measure and Measure Again: Just like any marketing channel you need to measure results and understand how much budget should be allocated to future campaigns. 2. Twitter Twitter is used more for by business involved in B2B sales, but it can be very useful for customer service, branding and engagement. You can leverage the power of twitter with its 140 characters by: Having a...
8 Blog Topic Generators

8 Blog Topic Generators

Ever find it hard to think of a new topic for your blog? Here is some blog topic generators to inspire some new ideas.   Hubspot’s Blog Topic Generator You input three nouns and five blog topic ideas will be returned.   Portent’s Content Idea Generator Enter a keyword and ideas are returned.  This generator is the most fun as it will throw up some jokes in bubbles along with topic content. Spend enough time on this one and you’ll definitely find some gems.   Build Your Own Blog’s Idea Generator The Blog Post Idea Generator from Build Your Own Blog is a bit different in that you don’t put in any keywords you just tap “generate blog post idea”   Blog Title Idea Generator This Blog Title Idea Generator from Inbound Now is basically the same as the one listed above. You’ll probably find some nice blog post title ideas. Not much else to say.   Link Bait Generator The Link Bait Generator has a simplistic, barebones design. Type in your keyword and then choose from a list of examples.   ContentIdeator ContentIdeator generators suggestions based on the keyword you type in. ContentIdeator generates pages and pages of suggestions.     Content Strategy Helper The Content Strategy Helper  from BuiltVisable is a Google Doc tool that generates blog topic ideas into your Google spreadsheet. The tool gathers information from Google News, Google Insights, Reddit, YouTube, Topsy, and more sources to show the stories everyone is talking about. As a bonus, it also offers outreach contacts for relative topics, which is always handy.     Buzzsumo Buzzsumo  is one of my favourite tools. It’s similar...
7 Strategies To Optimise Your Mailing List

7 Strategies To Optimise Your Mailing List

Emailing is still best when it comes to generating customer interaction and sales. An email campaign will only be as good as the follow-through process. Don’t miss potential sales because you failed to optimise your mailing.   Use a Newsletter Email marketing providers such as MailChimp or Aweber offer an rss-to-email service. They also allow you to make mobile optimised emails, a hugely important factor when 40% of users access emails from mobile devices. You can also manage email lists, integrate forms sign-ups on websites and track analytics.   Test Subject Lines 33% of email recipients open email based on subject line alone. (Convinceandconvert.com). Your subjects should give the reader a reason to click. Many email marketing providers allow you to send two version of the same email with different subject lines enabling you to test which one works best.   Make it Personal Most receivers know emails are sent out in thousands, but they still want to be made feel like a VIP. When building an email list try and gather as much information as possible such as names, address, ages, interests. Make sure these fields are left optional, as many people will navigate away if it requires too much work. Use customisable fields to personalise each message. For example never send an email that starts with Dear Customer, with customisable fields it should read Dear ”First Name”. It’s the little details that go a long way to encouraging a follow through.   Segment Email Lists Segment lists into smaller niche customer groups. Email marketing providers make it easy to set up these type of lists, also creating lists...
Facebook launches 34 eLearning modules

Facebook launches 34 eLearning modules

Facebook profits from its 2 million businesses that advertise and earlier this year it launched its Ads Manager App. So launching Facebook Blueprint to train brands on best practices for marketing and advertising campaigns seems like a very smart move. It combines online learning with in-person training and certification for brands that have mastered Facebook marketing. Facebook has organised the courses into the following 11 categories. There are currently over 34 courses; some examples include Facebook Terminology, Direct Response Marketing and A/B Testing. The program will keep track of your progress and results. The Blueprint eLearning center is available in English on desktop and mobile. Later this year Blueprint will expand to other languages. For small businesses and marketers new to Facebook, They are introducing Learn How, an online learning center that helps businesses do more with Facebook Pages and Ads. Using videos, images and step-by-step instructions, Learn How offers marketers answers to frequently asked questions, like how to create a Page or how to create a Custom Audience. The Learn How content is organized to be flexible: you can use it to cover a topic in-depth, or as a reference library to cover questions as they come up. Facebook has also relaunched its Facebook for Business site, which provides explanatory material and an intro to ads creation. There are also campaign examples and success stories that can be filtered by geography, ad type, industry and business...

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