25 Tips To Increase Inbound Leads

25 Tips To Increase Inbound Leads

Inbound Lead generation consists of 2 components: 1.  Get plenty of traffic to lead capture form 2.  Get as many people to sign up to newsletter,eBooks, etc.   1.  Start With Your Blog Blogging will help with the following · Drive Traffic to your website · Increase your SEO/SERP · Position  our brand as industry leader · Develop better customer relationships   2.  Make Subscribe Form Visible On All WebPages · Don’t be shy about making your subscription form visible · The 2 pages visited the most on websites are the home page and the about page it’s vital the subscription form is on these pages. · Change sign up forms appearance on some pages just so it grabs visitors attention   3.  Make it worthwhile for people to subscribe · Offer a free eBook or even an eCourse · eCourse’s are the best because people will open future emails · Also put effort into compiling the eBook or eCourse   4.  Use Landing Pages · Make that page that has no links to other pages · Visitors with have to enter their email and convert or bounce   5.  Use Social Media To Spread Your Brand. · Facebook and Twitter are the more popular for getting more web traffic. · If you’re in a B2B industry Linkedin and Twitter is going to be the most successful for you.   6.  Use Your Existing Network · Get existing contacts to help build your email list · Ask contacts to share a link to your landing page on their social media platforms · Thank them for sharing content which and lead to future shares.   7.  Article Marketing · Is probably the best way to spread content across the web while also getting plenty of links back to your...
The Importance Of Landing Pages

The Importance Of Landing Pages

Do you want the number of leads generated to increase? Would you like a full pipeline of qualified leads? Sure you would! Think about how much your business spends on driving traffic to your website with PPC, Social Media and email marketing. Now think about what happens when someone clicks on a paid ad on a search engine or social media? If they all land on your homepage you could be losing leads and more important revenue. With so much being invested in traffic, many forget the second part and that’s where landing pages come in with converting more visitors into qualified leads. The successfulness of your landing pages can be measured with an increase in your ROI.   Why Are Landing Pages Important Focus on conversion Sending PPC visitors to your home page isn’t wrong they will still convert. The simple fact is that the main focus of a landing page is converting visitors into leads. Whether you’re asking for contact details in exchange for a free white paper, demo download of software or something else, a targeted landing page is going to convert visitors more. Think about it, wouldn’t you rather have one page to go through instead of trying to find what you need from a company homepage? I thought so. Better metrics If you are getting a high bounce rate on a landing page along with a low time on page stat, then you know you need to tweak parts of your landing page to convert better. Since a home page has many links and distractions it would be much harder finding out exactly what needs...
Accelerate Your Inbound Marketing

Accelerate Your Inbound Marketing

No company can ignore the importance of inbound marketing. Take a look below for some ways to improve your inbound marketing. Content Marketing Think about how many websites and social media channels compete for your attention daily. Your customers experience the exact same regarding your content. Your content needs to educate, inspire or entertain your audience. Your website is not a megaphone Instead of writing to impress your competitors, write about experiences that customers will love. Design an entire end-to-end experience with humans in mind. Conversations will always trump broadcasts. Master the call to action Think about how hard you work to get traffic to your site. Now think of what happens if a visitor comes to your site and doesn’t know where to go or what to do next once they visit. You’ve just wasted all of your hard efforts! It’s not enough to optimize your site for search. You have to optimize your site for action. Inbound delivers higher ROI It’s far more expensive to continue pouring money into paid channels that don’t deliver returns than it is to invest in blogging and social media. Inbound marketing is good for your bottom line and your brand. Get Visual Average attention span is just 8 seconds, so writing a 5,000 word essay about your new product will be pointless unless you include visual graphics In the world of inbound marketing a picture really is worth a thousand words. Hire the right people If you’re going to hire someone to look after your inbound marketing, invest in someone that is digitally savvy, highly analytical and experienced in creating...
Promote Your New Blog Posts

Promote Your New Blog Posts

Every time you publish new content, it’s a great opportunity to reach out and inform your existing audience but also gain new readers, followers or customers. A mistake that many people make is that they publish new content and expect that it will be magically promoted on facebook or twitter and gain attraction or thousands of visitors on its own. This may be true for established web sites with a huge readership but for smaller web sites or blogs it’s your duty to go out and spread the word about your new blog post. In this post I outline the 10 popular ways to promote new content. Add your new post on your web site’s Facebook page & Facebook Groups. This will get the message out to your fans.   Share with your facebook friends (using your personal facebook account) the facebook post you have already posted above. In other words go to your personal timeline and like and share the post directly from your business page.   Repeat the same process with your Google+ business page, Google+ communities and Google+ personal page i.e. Share the new post on your google+ business page and then share that post with your personal google+ circles.   Tweet about your new post. You can do different tests to find out which is the best time to tweet in order to have the best possible return. Actually you need to do the same with facebook and google+ and find out the particular timeframe that you have most of your fans/followers online.   Try to avoid automated posts on facebook or twitter. Instead of...
The Complete Negative Keyword List

The Complete Negative Keyword List

If you manage a Google AdWords account, and are using broad match or broad match modifier keywords, then there is the possibility that extra words can be included in your search queries. Use this FREE complete negative keyword list to block out all unwanted keywords. THE BENEFITS – Increased CTR – Better Ad Relevance – Increased Quality Scores HOW MUCH DOES IT COST? Nothing, it’s FREE!  WHAT’S INCLUDED? – 19 Categories – Over 800 Keywords – 1 Easy To Use CSV File CATEGORIES INCLUDE: Animals Countries Digital Education Entertainment Hobbies Jobs Legal Navigation Negative News Periods Questions Retail Technology World Cities Years   *You should study these keywords to determine if any of them should NOT be used in your negative keyword list. You most likely will end up removing some of them; especially countries.   HOW TO USE Read the brief description and example for each category below. For organization purposes, you should create a separate Shared Negative Keyword List for each of these categories in your AdWords account, and copy/paste the negative keywords to your list. Study each word carefully and determine if it’s something your campaign does not want to show for. Keep an eye on your campaign performance, as there could be a word you missed that’s preventing your ads from showing.   ANIMALS You may be wondering why you should use animal keywords in your negative list. Animals are used in many product names. There are also many services for humans that are the same for animals. Positive Example: feather beds Negative Example: dog feather beds COUNTRIES There are many products and services that people...
Consider These For Your Facebook Strategy

Consider These For Your Facebook Strategy

When planning a strategy for social media, its very important to keep in mind the recent changes regarding Facebook. Read on to discover more about the changes and the best way to deal with them. Calls to Action Facebook recently rolled out the call to action feature in the U.S and will roll it out globally in the coming weeks. These CTA with include Shop Now, Sign Up and Watch Video. Smart Publishing Many people struggle with what content to share. Smart Publishing will identify articles for you, displaying them in your news feed without publishing them on your page, although you will have the ability to view insights and moderate comments on them. Facebook is considering making Smart Publishing widely available during 2015 Promotional Post Limits As of this month Facebook reduced users exposure to promotional posts. Facebook advised that brands that fail to comply will see a large decline in their organic reach, the only solution to brands will be to use promotional posts just for major promotions. This move will encourage brands that always promoted there posts to engage and connect with followers more often. Groups App The Facebook App allows users to view all their groups in one place and easily move between them. Many brands have already started to create a facebook group for their best customers and inviting influences to the group also. Search Posts Facebook will now allow you to find any post you’ve see before. On the helpful Facebook Search Site, Facebook details how users can search such as ‘Caroline Wedding’ or ‘Lisa Cookie Recipe’. Including relevant keywords in your posts...

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