So launching Facebook Blueprint to train brands on best practices for marketing and advertising campaigns seems like a very smart move.
It combines online learning with in-person training and certification for brands that have mastered Facebook marketing.
Facebook has organised the courses into the following 11 categories.
There are currently over 34 courses; some examples include Facebook Terminology, Direct Response Marketing and A/B Testing. The program will keep track of your progress and results.
The Blueprint eLearning center is available in English on desktop and mobile. Later this year Blueprint will expand to other languages.
For small businesses and marketers new to Facebook, They are introducing Learn How, an online learning center that helps businesses do more with Facebook Pages and Ads. Using videos, images and step-by-step instructions, Learn How offers marketers answers to frequently asked questions, like how to create a Page or how to create a Custom Audience.
KNOW IT ALL FIRST
Receive email updated to stay informed