Facebook launches 34 eLearning modules

Facebook launches 34 eLearning modules

Facebook profits from its 2 million businesses that advertise and earlier this year it launched its Ads Manager App.

So launching Facebook Blueprint to train brands on best practices for marketing and advertising campaigns seems like a very smart move.

It combines online learning with in-person training and certification for brands that have mastered Facebook marketing.


Facebook has organised the courses into the following 11 categories.

There are currently over 34 courses; some examples include Facebook Terminology, Direct Response Marketing and A/B Testing. The program will keep track of your progress and results.


The Blueprint eLearning center is available in English on desktop and mobile. Later this year Blueprint will expand to other languages.

For small businesses and marketers new to Facebook, They are introducing Learn How, an online learning center that helps businesses do more with Facebook Pages and Ads. Using videos, images and step-by-step instructions, Learn How offers marketers answers to frequently asked questions, like how to create a Page or how to create a Custom Audience.

The Learn How content is organized to be flexible: you can use it to cover a topic in-depth, or as a reference library to cover questions as they come up.

Facebook has also relaunched its Facebook for Business site, which provides explanatory material and an intro to ads creation. There are also campaign examples and success stories that can be filtered by geography, ad type, industry and business size.


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