Generate leads at little or no cost

Generate leads at little or no cost

There are several ways to generate leads at little or no cost, regardless of the industry.


Increase your inbound marketing

  • SEO
  • Social Media
  • Blogs
  • Email Marketing
  • Social CRM
  • Landing Pages

Build Leads through outbound marketing

  • Newsletter
  • Webinars
  • Questionnaires – Ask for feedback/referrals
  • List rental or purchase

Digital Strategy and online reputation

  • Facebook, Twitter, LinkedIn, YouTube, etc – anything posted on social media should direct viewers back your websites landing page.


  • Attend industry related trade shows
  • Host events where your target audience is located

Drip campaigns

  • Re-engagement (win-back)
  • Educational
  • Competitive
  • Promotional
  • Training

Develop a referral program

  • Ask customer for name of industry associates in exchange for ______

Twitter Cards

  • Attach rich photos, videos and media to tweets that will drive traffic to your website

Email Signatures

  • Include an incentive offer at the bottom of every email you send, this will lead the viewer back to your website.

Partner with industry associations

  • Produce whitepapers/webinars and allow the association to sponsor in exchange for allowing you to promote the material to their customer database


I hope you found the above information useful. I might go into more detail on each topic at a later time


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