There are several ways to generate leads at little or no cost, regardless of the industry.
Increase your inbound marketing
- Social Media
- Email Marketing
- Social CRM
- Landing Pages
Build Leads through outbound marketing
- Questionnaires – Ask for feedback/referrals
- List rental or purchase
Digital Strategy and online reputation
- Facebook, Twitter, LinkedIn, YouTube, etc – anything posted on social media should direct viewers back your websites landing page.
- Attend industry related trade shows
- Host events where your target audience is located
- Re-engagement (win-back)
Develop a referral program
- Ask customer for name of industry associates in exchange for ______
- Attach rich photos, videos and media to tweets that will drive traffic to your website
- Include an incentive offer at the bottom of every email you send, this will lead the viewer back to your website.
Partner with industry associations
- Produce whitepapers/webinars and allow the association to sponsor in exchange for allowing you to promote the material to their customer database
I hope you found the above information useful. I might go into more detail on each topic at a later time
KNOW IT ALL FIRST
Receive email updated to stay informed