The Importance Of Landing Pages

The Importance Of Landing Pages

Do you want the number of leads generated to increase?

Would you like a full pipeline of qualified leads? Sure you would!

Think about how much your business spends on driving traffic to your website with PPC, Social Media and email marketing. Now think about what happens when someone clicks on a paid ad on a search engine or social media? If they all land on your homepage you could be losing leads and more important revenue.

With so much being invested in traffic, many forget the second part and that’s where landing pages come in with converting more visitors into qualified leads.

The successfulness of your landing pages can be measured with an increase in your ROI.

 

Why Are Landing Pages Important

Focus on conversion

Sending PPC visitors to your home page isn’t wrong they will still convert.

The simple fact is that the main focus of a landing page is converting visitors into leads. Whether you’re asking for contact details in exchange for a free white paper, demo download of software or something else, a targeted landing page is going to convert visitors more.

Think about it, wouldn’t you rather have one page to go through instead of trying to find what you need from a company homepage? I thought so.

Better metrics

If you are getting a high bounce rate on a landing page along with a low time on page stat, then you know you need to tweak parts of your landing page to convert better.

Since a home page has many links and distractions it would be much harder finding out exactly what needs to be improved.

Reduce costs on advertising

Landing pages actually reduce costs on advertising? With more conversions through focused pages, you can generate more leads, for sales and revenue. That in-turn decreases advertising costs.

 

Key Components of an Effective Landing Page

So now you understand what a landing page is, let’s just briefly review a landing page’s main components:

  1. Headline: A great landing page headline sums up the offer as clearly and concisely as possible, and answers the question, “What will visitors who convert on this page receive?”
  2. Copy: The text on a landing page should explain the value of the offer clearly, simply, and in a compelling way.
  3. Keywords: Like any other inbound marketing content, keywords should be used in the page title, headers, and text on a landing page to optimize it for search engines.
  4. Social Sharing Links: These links enable visitors to easily share a landing page with their connections on social networks
  5. Hidden Navigation: A landing page on which any top/side navigation bars are hidden will minimize distractions.
  6. Lead-Capture/Conversion Form: The most critical component of any landing page, the lead-capture or conversion form is where page visitors submit their information in exchange for the offer, converting them into coveted sales leads.
  7. Image: Landing pages that include a relevant image give visitors a tangible idea of what they’ll receive and make landing pages much more visually appealing.

 

Landing Pages Convert

No matter what your goal is with a landing page, you can bet it converts more visitors into leads, than your homepage.

Don’t just take my word for it; go out and try it out for yourself.

KNOW IT ALL FIRST

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